WHY IQ FOR BUSINESS

The research methodology is grounded in the premise that communication stands as a pivotal element for evaluating the overall quality of organizational operations. When viewed from the standpoint of organizational functionality, inadequate efficiency in communication renders discussions about the effectiveness of production, sales, organizational, service, or logistical processes impractical.

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Moreover, when issues arise within these processes, communication is inevitably disrupted. The inference drawn from this organizational perspective underscores a strong interconnection between communication and processes. A malfunction in one invariably impacts the other