WHY IQ FOR BUSINESS
The research methodology is based on the assumption that communication is a key element that assesses the quality of the entire organization's operation. From the perspective of organizational functioning, if communication is insufficiently efficient, we cannot speak of the efficiency of production, sales, organizational, service, or logistical processes.
Furthermore, if there are issues in the course of these processes, communication is also disrupted. The conclusion drawn from this perspective on organizational processes implies that communication and processes are strongly interconnected. If one is malfunctioning, the other is as well.